Bake Off broke BBC brand rules

Great British Bake Off

Love Productions has broken BBC editorial rules by borrowing prominently branded Smeg fridges for use in The Great British Bake Off.

Love Productions should not have borrowed Smeg fridges

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now