ITV4 re-loads for next assault
- Published: 07 May 2008 13:17
- Author:Liz Thomas | More by this Author
- Last Updated: 07 May 2008 13:17
Once languishing behind ITV lines, ITV4 has been ordered to advance, with a 24-hour slot and more cash to expand its brand of male-friendly thrills, write Liz Thomas and Jon Rogers.
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