Work completed in order to reposition North American Sports Network as a US sports channel for expats and other fans of ice hockey, baseball and American football.

Client: ESPN

Design agency: BDA

How it was done: Led by senior designer Andrew Olley, the BDA team created the designs around heroic American sports stars. Creative work was produced by Olley and designers Tim Finnamore and Angus Chad. The on-air idents were directed by Richard Cousins.

Watch it: Sky channel 417 and Virgin 533