An on-air campaign created by Devilfish and Medialuna that reinforces the channel as a provider of high-quality wildlife programming.

Design company: Devilfish

Graphics: Medialuna

Client: National Geographic Channels International

Brief: To create a campaign that reinforces the channel as a provider of high-quality wildlife programming. Medialuna was tasked with creating a graphics package that works with the Get Closer tagline and complements, not competes with the imagery featured in Nat Geo Wild's programming.

How it was done: Inspired by wildlife film-makers' stories, the 15 HD spots include treacherous mountain falls and people wading through leech-infested waters.

Available both on-air and online, they capture candid shares accounts of dangerous encounters, disgusting moments and tedious undertakings endured to secure the perfect shot.

Inspired by five different natural habitats, Medialuna created a graphics package that features bold colours, mixes 2D and 3D techniques in real environments, and employs the subtle use of hyperrealism to give the channel a stronger, vibrant look.

Shadow casting, depth of field, turbulence distrortions and lens flares was used to make the date, time and show information seem a part of the environments

Watch it: From this month

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