Media Money: What is Virgin Media’s strategy now?
- Published: 13 February 2008 15:39
- Author:Kate Bulkley | More by this Author
- Last Updated: 13 February 2008 15:39
To be content-led or not to be content-led? That was the question for Virgin Media's acting chief executive, Neil Berkett, but he seemed to answer it quite definitively last week when he said that the cable company, which less than 18 months ago made a bid for ITV, is now a "broadband-led" organisation.
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