New deliveries for Postman Pat
- Published: 21 July 2008 12:51
- Author: Greg Brooks
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- Last Updated: 21 July 2008 12:51
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Entertainment Rights has secured a host of new international deals for new BBC commission Postman Pat – Special Delivery Service - and is launching the original show on China's national television network, China Central Television (CCTV).
The new series sees Postman Pat promoted to 'Head of Special Delivery Service' and outfitted with a host of new and exciting vehicles, locations and supporting characters.
Newly signed key deals include ABC (Australia), DRTV (Denmark), TV4 (Sweden), Rai Sat (Italy) MNET (South Africa), MBC (Middle East), ATV (Hong Kong) and True Vision (Thailand). SF Norge (Nordics) and Lusamondo (Portugal) have also come on board as DVD partners for the region.
The Chinese deal will see more than 200 million Chinese children get a chance to join Pat on his rounds in Greendale for the very first time through the 106 episodes CCTV has acquired.
An additional deal in China sees DVD distributor YiZhouRen become DVD partner for the brand in Chinese speaking territories.
