New Zealand market facts

  • Published: 15 October 2007 15:16
  • Last Updated: 15 October 2007 15:16

Facts and figures, including audience share and prices paid for UK shows, from the TV market in New Zealand.

New Zealand viewing shares 2006

Channel% of all individuals
TV1 30%
TV225%
TV318%
Prime6%
C41-2%

Source: ZenithOptimedia/Local Broadcasters

Prices paid for UK progs

Drama £2,000-£5,000/hr
Kids £1,000-£1,500/hr
Factual £1,000-£4,000/hr
Entertainment £1,000-£6,000/hr


UK shows doing the business
Distraction was a huge hit for TV2 - taking a 37% share among its target demo of 18 to 39
year-olds. On TV1, Doc Martin has been a big success with an average of 32% of all New Zealanders tuning in. Prime has done well with Top Gear and Doctor Who.