Belgium TV market facts
- Published: 15 October 2007 11:55
- Last Updated: 15 October 2007 11:59
Facts and figures on the Belgian TV market including audience share figures and prices paid for imported shows.
Belgian TV market viewing shares 2006
| Channel | % of all individuals |
| TV1/Een | 27% |
| VTM | 22% |
| TRL-TVI | 17.9% |
| La Une | 14% |
| Ketnet/Canvas | 9.4% |
| VT4 | 6.4% |
| Club RTL | 5.1% |
| AB3 | 3.8% |
Source: ZenithOptimedia
Prices paid for UK progs
| Genre | Prices Paid |
| Drama | £3,000-£3,500 per hour |
| Kids | £1,500-£2,500 per hour |
| Entertainment | £600-£1,000 per hour |
| Factual | £1,1750-£3,000 per hour |
UK shows doing the business
Soapstar Superstar (VRT)
How to Look Good Naked (Vltaya)
Prime Suspect (VRT)
Midsomer Murders (RTV-TV1)
10 Years Younger (Vifj TV)
British detective dramas are solid performers in Belgian primetime. The growth of female-skewing channels has led to an influx of UK lifestyle formats including Maverick TV’s makeover shows How to Look Good Naked.
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