Central Europe TV facts
- Published: 15 October 2007 11:20
- Last Updated: 15 October 2007 11:20
Facts and figures on the central european television market including share of viewers and prices paid for imports.
Central Europe TV market viewing shares 2006
Poland
| Channel | % of all individuals |
| TVP1 | 25% |
| TVP2 | 20% |
| Polsat | 16% |
| TVN | 14% |
Czech Republic
| Channel | % of all individuals |
| TV Nova | 40% |
| CT1 | 21% |
| TV Prima | 20% |
| CT2 | 9% |
Romania
| Channel | % of all individuals |
| Pro TV/Acasa | 30% |
| TVR 1 & 2 | 15% |
| Antena 1 | 15% |
| Realitatea | 4% |
Sources: ZenithOptimedia/TNS OBOP/Various
Prices paid for UK progs
| Genre | Prices paid |
| Drama | £420-£3,500 per hour |
| Kids | £200-£900 per half hour |
| Factual | £200-£1,750 per hour |
| Entertainment | £280-£2,100 per hour |
UK shows doing the business
Idol is a big hit across the region – taking 56% share of 15 to 54-year-olds on the Czech Republic’s TV Nova. BBC Worldwide’s Strictly Coming Dancing has travelled well as a format, while completed show successes include Fremantle’s Prehistoric Park. Endemol’s Deal or No Deal is starting to have a major impact.
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