Dutch TV market facts

  • Published: 15 October 2007 13:56
  • Last Updated: 03 March 2008 16:03

Facts and figures from the TV market in The Netherlands including viewing shares and prices paid for UK shows.

The Netherlands' viewing shares March 2007

Channel% of all individuals 
SBS6 19.4%
Ned116.7%
RTL412.5%
Ned29.1%
RTL85.2%
Net54.8%
Veronica4.6%
RTL53.9%
Ned33.4%
RTL73.0

 Source: local broadcasters March 2007

Prices paid for UK progs

GenrePriced paid
Drama£2,500-£6,000 per hour
Kids£1,000-£2,000 per hour
Entertainment£2,500-£7,500 per hour
Factual£2,500-£3,500 per hour

UK shows doing the business
Ned1's The Farmer Wants a Wife was a recent hit, with 3m viewers. On RTL4, the last season of Idols had 1.9 million viewers per episode, except for the finale, which got 3.5 million.