IMG hires former BBCW sales exec
- Published: 24 June 2008 11:52
- Author: Michael Rosser
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- Last Updated: 24 June 2008 16:31
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IMG has appointed a former BBC Worldwide sales executive to spearhead sales in its entertainment division.
Alexandra Staïnov will be responsible for all entertainment TV pre-sales, co-productions and format sales in her new role as vice president of entertainment sales.
She previously worked at BBC Worldwide, France, where she was TV manager in change of factual sales and co-productions and secured deals for titles including Hiroshima, Last Day of Pompeii, D-Day and 9/11.
Based in IMG's Paris office, Staïnov will work under Mark Young, IMG Entertainment's senior vice president of entertainment sales and acquisitions worldwide.
Titles in IMG's entertainment catalogue include Secret Diary of a Call Girl, The Diary of Anne Frank and over 35 formats such as Bingo America and Emmy Award-winning Single Seats.
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