Target unveils new look
- Published: 01 September 2008 10:56
- Author: Will Hurrell
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- Last Updated: 01 September 2008 10:56
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Target Entertainment has unveiled a new brand design and will now be known as Target Entertainment Group to coincide with its 10th anniversary.
The new brand was created by London-based design agency Laing and Carroll and was designed to "reflect the diversity of activities within the group."
The company was first set up in 1998 as a TV distribution company but has since expanded into production, licensing, home entertainment and the feature film sector.
"Target is no longer just a successful distribution company," said Alison Rayson, chief executive of Target Entertainment Group. "We are a production and rights management business too, with offices in London, New York and Los Angeles.
"This change to our name, coupled with our new look reflects the fact that Target Entertainment Group is now a multi-genre company, managing rights across multiple platforms around the world."
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