Endemol signs gameshow from Passion

Passion Distribution has signed a pan-territory format deal with Endemol for BBC3's Fashion Strip.

The gameshow, produced as a pilot for BBC3, was developed by independent producer World of Wonder, which has an existing first-look deal with Passion.

Endemol will work with the distributor on the international roll-out of the format after Passion director of sales Emma Simpkin and Endemol director of acquisitions Lisette Van Diepen signed a deal on the eve of Mipcom. The deal gives Endemol the rights to the format in the 21 territories where it has affiliates.

Simpkin said the speed with which Endemol had acted was "testament to the originality of this great fashion gameshow".

In each episode, contestants strip to their underwear before clothes drop from the roof. If the outfits they choose displease the judges, they exit via a trap door.