Facts and Figures
- Published: 12 October 2007 09:48
- Last Updated: 12 October 2007 09:48
Viewing shares, prices paid for programmes and UK shows 'doing the business'.
Brazil viewing shares 2006
| Channel | % of all individuals |
| Globo | 60 |
| SBT | 15 |
| TV Record | 15 |
| TV Bandeirantes | 5 |
| Rede TV | 4 |
Argentina viewing shares 2006
| Channel | % of all individuals |
| Telefe | 39 |
| Artear | 24 |
| Azul | 20 |
| America 2 | 10 |
Mexico viewing shares 2006
| Channel | % of all individuals |
| Canal 2 Televisa | 22 |
| Canal 13 Azteca | 13 |
| Canal 5 Televisa | 11 |
| Canal 9 Televisa | 8 |
| Canal 7 Azteca | 7 |
Source: ZenithOptimedia/Local estimates
Prices paid for UK progs
Pan-Regional
Drama $3,000-$6,000/hr
Kids $5,000/half hr
Factual $5,000-$15,000/hr
TV movies $20,000/per title
Terrestrial (Brazil, Mexico, Argentina)
Drama $1,500-$1,500/hr
Kids $625/half hr
Factual $1,250-$3,750/hr
TV movies $10,000/per title
All other countries
Drama $750-$3,000/hr
Kids $2,500/half hr
Factual $2,500-$7,500/hr
TV movies $5,000/per title
UK shows doing the business
Dancing with the Stars, Idol, The X Factor, Supernanny and Prehistoric Park are the
most high-profile UK TV breakthroughs. But BBC Worldwide’s home entertainment deal with leading Mexican DVD distributor En Pantalla is an indicator of growing demand for factual titles.
