BBCW to launch channels in Latin America
- Published: 14 July 2008 12:30
- Author: Michael Rosser
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- Last Updated: 14 July 2008 12:30
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BBC Worldwide is continuing its global rollout of branded channels with plans to launch two more stations in Mexico following a major deal with Televisa Networks.
The deal with the pay TV arm of Grupo Televisa, the largest media company in the Spanish-speaking world, will see the debut of BBC Entertainment and preschool channel CBeebies into the Latin American market later this year.
Both have previously been launched in Poland, Singapore, Hong Kong, India and South Korea.
Speaking about the new agreement, Darren Childs, BBC Worldwide Channels' managing director, said: "Not only does this deal allow us to reach a massively important Latin American audience with the best BBC content, it also sees the final piece of BBC Worldwide Channels' strategy fall into place – giving us a BBC-branded presence on every inhabited continent."
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