Animal Planet to revamp brand
- Published: 09 September 2008 11:09
- Author: Michael Rosser
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- Last Updated: 09 September 2008 11:09
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Animal Planet is planning to target "a more adult viewership" when it overhauls its on-screen look next month.
The Discovery Communications-owned channel is to unveil its new brand identity, which includes a new logo and on-air graphics package, from 1 October in the UK.
The new look will also roll out across Europe, the Middle East, Africa, Latin America and Asia-Pacific to mark 10 years of broadcasting in international markets.
Phillip Luff, senior vice president and general manager of Animal Planet International, said: "We are transforming the look, feel and storytelling of Animal Planet in order to strengthen our relationship with audiences, affiliates and advertisers alike, and target a more adult viewership."
Lester Mordue, creative director at Animal Planet International, oversaw the development and international rollout of the new identity in partnership with Animal Planet in the US, which launched the new look earlier this year.
The new logo was developed by London-based Dunning Eley Jones and Milton Mordue created the channel idents and bumpers. Lipsync has designed the on-air teaser campaign while London-based Duke has created both on- and off-air toolkits.
