Kate Bulkley
Kate is a regular columnist for Broadcast
CommentKate Bulkley: Big sporting events are key in ‘challenging’ ad market
Euro 2024 will provide a much-needed boost to ITV’s coffers during a difficult period for the commercial broadcaster
CommentThe right business model is key to company valuation
Some major media firms are up for sale but what they are worth depends on how you see the market developing
FeaturesAnalysis: How PSBs are fighting back against the streamers
Broadcasters are putting their VoD platforms at the centre of commissioning decisions, making use of audience data & tapping into their archives
CommentMedia giants look to the past to build models for the future
Advertising tiers, windowing and licensing are all making a comeback as studios return to old formulas for success
CommentKate Bulkley: It’s all change as media firms rethink their business models
Broadcasters are reviewing how their programming is curated and packaged in a hyper-competitive market
CommentKate Bulkley: Broadcasters need to be smart to hook Gen Z viewers
The challenge is not only to come up with relevant content, but to find new ways to ensure it reaches the target audience
CommentCompetition in the streaming business is growing FAST
Revenues from free-ad supported TV channels are predicted to triple by 2027 and the battle is on to win the biggest share, says Kate Bulkley
CommentKate Bulkley: Broadcasters and streamers play it safe in tough times
Reboots, safe bets and programme extensions are the order of the day as global production spending growth slows
CommentKate Bulkley: Economic uncertainty won’t put the brakes on M&A boom
Hunger for intellectual property will continue to drive acquisitions from strategic buyers in spite of rising debt costs, says Kate Bulkley
CommentThe subscribers-at-any-cost model is no longer feasible
As consumers tighten their belts, streamers will have to embrace more traditional business models to survive, says Kate Bulkley
CommentKate Bulkley: Now is the moment to hop aboard the NFT express
With the market currently standing at £14bn, NFTs offer a direct link to fans and fresh monetisation opportunities
CommentProduction is booming – but it might not be permanent
Beyond 2022, there are questions about whether high spending can be sustained, and which streamers will survive, says Kate Bulkley
CommentComparable data will benefit the commercial broadcasters
A cross-media measurement service puts TV in a better position to compete for advertising with the online giants, says Kate Bulkley
CommentIt’s time to act decisively to rein in the streaming giants
Traditional broadcasters cannot compete with their deep-pocketed rivals without government intervention, says Kate Bulkley
CommentRoku has the tools to make its mark in the streaming world
The US firm has evolved and its user relationships and advertising expertise put it in a strong position, says Kate Bulkley
CommentWe must pressure government to do right thing on prominence
Broadcasters have to work with the global streamers or risk becoming irrelevant – but they have an ace up their sleeve
CommentDiscovery+ is well placed to follow in Disney+’s footsteps
Factual broadcaster can leverage global linear channels and pay-TV relationships to boost streaming service, says Kate Bulkley
CommentShift to on-demand gathers pace as pandemic strikes
Broadcasters that exploit their online services the quickest will win this particular battle, says Kate Bulkley
CommentStakes high as the streaming wars heat up
Traditional players are playing catch up having lost power to digital players, says Kate Bulkley
