Content Focus: Liberty News
- Published: 16 July 2008 20:20
- Author: Robin Parker
- More by this Author
- Last Updated: 16 July 2008 20:20
Viewers of Spooks spin-off Code 9 will be encouraged to track the show's drama on a tie-in news service.
The format
BBC3's Spooks spin-off, Spooks: Code 9, debuts next month and is set in 2013 amid conspiracy and espionage. It focuses on an MI5 team formed after London suffers a nuclear attack.
To extend the show onto the web, Kudos has teamed up with alternate reality game (ARG) specialist Six to Start to expand the drama's universe with a fictional rolling news service.
Liberty News is an online news agency with a twist, updating users with "breaking" news stories containing extra information, photos and videos, just seconds after events happen as the episode transmits on BBC3.
Visitors will be able to upload their own video, comments and photos to the site, search out information about the main characters, and participate in live Q&A sessions with characters from the show.
An interactive map of London will show destroyed and contaminated areas and live polls will ask visitors to vote on the locations of new cities to be built.
The show will be trailed by a viral marketing campaign, created by Agency Republic, which uses new face mapping technology that allows people to place themselves in the action and feature in a video of a high pressure undercover operation.
Who is behind it?
The site was created and executive produced by Dan and Adrian Hon for Six to Start and Linda Paalanne for Kudos. Rosie Allimonos is executive producing for the BBC. The content is written by game narrative writer Tony Walsh, a design consultant on the game for Kudos' MI High, and is directed by Adrian Hon.
