UK fans flock to Uefa site for Euro 2008
- Published: 03 July 2008 08:49
- Author: Robin Parker
- More by this Author
- Last Updated: 03 July 2008 08:49
British football fans were the most active viewers of Euro 2008 video content on Uefa's official website, despite none of their teams qualifying for the event.
UK visitors made up 15% of the traffic on euro2008.com during the tournament.
The site drew more than 42 million users from more than 200 countries in June and more than 1 billion page views since its launch in February.
Uefa has claimed its coverage represented the biggest online sporting event to date, with all content distributed from one centralised source within the International Broadcast Centre in Vienna.
For the first time, the site offered a mixture of live match simulcasts in collaboration with Uefa's international broadcast partners, individual matches on-demand, and twice-daily vodcasts featuring highlights, interviews and match reports from the tournament in Austria and Switzerland.
More than 1.2 million users have watched video replays and a further 800,000 have watched the free magazine content. Up to half a million visitors per hour followed live coverage on the web.
Channel 4 has renewed its deal for JDT Sports Productions to run a branded Football Italia website featuring blogs, news and pictures for a further season after a record 70 million hits in the past year. C4 has continued to run the site under the channel4.com banner despite ending its TV coverage of the league in 2002.
