BBCW: ‘Turn content into brands’
BBC Worldwide chief executive John Smith has urged the UK television industry to build programmes into content brands and become better at exploiting them around the globe.
Subscriber only content
You must be a paid subscriber to Broadcast magazine to read this article and receive complete, unrestricted access to broadcastnow.co.uk
Broadcast Subscribers:
If you are a Broadcast subscriber please sign in with your email address and click submit:
Not a Broadcast subscriber?
Choose one of these options:
Subscribe today for immediate access to broadcastnow.co.uk and Broadcast magazine at a special introductory rate
Find out more about all the benefits of a subscription to Broadcast by clicking below
