BBCW: ‘Turn content into brands’
BBC Worldwide chief executive John Smith has urged the UK television industry to build programmes into content brands and become better at exploiting them around the globe.
Subscribe to continue reading...
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe below or call + 44 (0) 330 333 9414
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.