Brands take the direct route

Red Bull’s X-Fighters World Tour

As the number of TV programmes funded by advertisers continues to rise, brands and their agencies have become proactive in suggesting ideas for content, as Kate Bulkley reports.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now