Brands take the direct route
As the number of TV programmes funded by advertisers continues to rise, brands and their agencies have become proactive in suggesting ideas for content, as Kate Bulkley reports.
To continue reading this article – simply subscribe below
It takes just 2 minutes and offers full, instant access to the Broadcast website along with a copy of the magazine delivered every week.
If you are a Broadcast subscriber please sign in with your email address and click submit:
Not a Broadcast subscriber?
Sign up today for full, instant access to the Broadcast website and to receive the magazine every week for just £19 per month.