C4 in digital product placement first with PG Tips
PG Tips logos are to be digitally inserted onto mugs of tea in Deal Or No Deal following a deal between Channel 4, Endemol and Unilever.
Subscribe to continue reading...
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe below or call + 44 (0) 330 333 9414
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.