C4 in digital product placement first with PG Tips
PG Tips logos are to be digitally inserted onto mugs of tea in Deal Or No Deal following a deal between Channel 4, Endemol and Unilever.
Subscribe to continue reading: save 20% now
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe now to save 20% or call + 44 (0) 330 333 9414 quoting offer code PYWAL
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.