C4 inks BT content deal for 4oD

the it crowd

Channel 4 has signed its first commercial partnership deal for 4oD, with BT sponsoring a raft of bespoke content including the premiere of season four of The IT Crowd.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now