C4 preps interactive ads for connected TVs
Channel 4 is to roll-out an interactive advert format on connected TVs and giveaway £1m of airtime to increase diversity in advertising.
Subscribe to continue reading: save 20% now
To read this article in full and benefit from unlimited Broadcast news, data and insight, simply subscribe now to save 20% or call + 44 (0) 330 333 9414 quoting offer code PYWAL
Not sure yet? Take a REQUEST A FREE DIGITAL ISSUE OF BROADCAST and see for yourself how Broadcast can benefit you.