Clare Hudson

The head of programmes (English language), BBC Wales.

The head of programmes (English language), BBC Wales has up to £100,000 an hour to spend and urges indies pitching to her to be original and think about what viewers want.

What's your most recent commission?
A major project about what it was like to live and work in a Welsh mining community before the last war. It's multiplatform, it's ambitious and it has huge resonance.

What are you most proud of and why?
The depth and range of what we offer our audience in Wales: strong drama, sitcom and docs with a distinctive voice, a first class daily news show, and then there's the rugby.

What are you looking for in the next few months?
I want to catch 'em younger. And I want more irreverence and more fun.

For which slots?
BBC1, 10.35pm, with one or two opportunities pre-watershed.

What's your budget?
From £40,000 to £100,000 an hour for factual, more for fiction or entertainment and sometimes less for untried talent.

Which indies are you most impressed by and why?
The ones which don't just shine in the pitch, but which deliver more than they promise through rigorous quality control and fostering the right talent.

What's is the key thing that makes a show right for your channel?
Local relevance.

What's the best way to pitch to you?
commissioningwales@bbc.co.uk

Who or what is the best thing on TV today and why?
Doctor Who and Torchwood.

What's the biggest challenge facing broadcasters today?
Being original, taking risks, and still getting people to watch.

What advice would you give indies pitching to you?
Don't just offer more of what has already worked well on BBC Wales - dare to be different, but show us that you've thought about the audience.