HOW TO BEAT THE RECESSION
BBCW: ‘Turn content into brands’
BBC Worldwide chief executive John Smith has urged the UK television industry to build programmes into content brands and become better at exploiting them around the globe.
Freelancer Special: The human cost of a tax raid
As HMRC puts media accountant CLAC under the spotlight, Jake Kanter talks to three of the firm’s clients about the personal impact of the investigation
Putting a price on everything
Product placement is expected to generate £150m in revenues over the next five years, but the split between broadcaster and producer is still to be worked out. Kate Bulkley reports.
