Online firms turn to TV advertising

Remote

Young web businesses have increased their spending on TV advertising, shaking off concerns on marketing costs that have overshadowed the industry since the dotcom bubble burst in 2000.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now