Ad market recovery due to begin in 2009
The TV advertising market will be down 9% this year, but that will be the “bottom of the pit” for broadcasters before a recovery begins in 2009, according to Steve King, the worldwide chief operating officer of Zenith Optimedia.
Subscriber only content
You must be a paid subscriber to Broadcast magazine to read this article and receive complete, unrestricted access to broadcastnow.co.uk
Broadcast Subscribers:
If you are a Broadcast subscriber please sign in with your email address and click submit:
Not a Broadcast subscriber?
Choose one of these options:
Subscribe today for immediate access to broadcastnow.co.uk and Broadcast magazine at a special introductory rate
Find out more about all the benefits of a subscription to Broadcast by clicking below
