Gogglebox wins C4 troubleshooter show

The indie, backed by Sony Pictures Television International, is about to begin filming on Channel 4's Gerry's Big Decision [working title], in which Robinson will meet firms on the brink of closure as the economy moves towards recession.

Each episode will focus on a specific industry, such as retail, tourism and manufacturing. After meeting the people behind each business, and setting them tasks, he will give at least one a major cash injection. Funds will come from his own money, third parties and, where possible, from the businesses' own banks.

Adam Wood and Mat Steiner, the former Lion execs behind Gogglebox, will executive produce the 3 x 60-minute series.

“We hope the prospect of genuinely saving some British businesses in their hour of need will make for engaging and uplifting television,” said Steiner.

“Robinson has a distinctive voice and is a subtle operator and he will be constructive in his advice.”

Robinson, former Granada chief executive and high-profile Labour donor, previously presented BBC2 shows Can Gerry Robinson Save the NHS? and I'll Show Them Who's Boss.

C4 head of factual entertainment Andrew Mackenzie, who commissioned the latest series, said: “This will be a topical programme about the real challenges many businesses are facing. It'll be packed with human drama and I'm confident it'll be pertinent and compelling television.”

C4 will broadcast the series early next year.

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