Precursor has redesigned E4's channel idents and menus, winning a five-way pitch. Precusor developed a parallel E4 world which is linked to ours. A conventional purple 'outside' world was designed to contrast with a surreal white 'inside' world while a 3D E4 logo acted as a portal between the two. Company founders and designers Chris Angelkov, Noah Harris and Tim Swift oversaw the project. The idents were post-produced at Rushes using Maya and Shake and air on E4 from 24 January.
Precursor has redesigned E4's channel idents and menus, winning a five-way pitch. Precusor developed a parallel E4 world which is linked to ours. A conventional purple 'outside' world was designed to contrast with a surreal white 'inside' world while a 3D E4 logo acted as a portal between the two. Company founders and designers Chris Angelkov, Noah Harris and Tim Swift oversaw the project. The idents were post-produced at Rushes using Maya and Shake and air on E4 from 24 January.