Tranter in£1m web pledge

Tranter, who this week confirmed she is leaving to head BBC Worldwide's scripted and reality business in the US, said the online commissions could also air on TV and will ideally be targeted at younger viewers. She told Broadcast: “We are looking for something that would have stickiness and originality in an online world. We would be led by the fact that the demographic for online drama is young and for television drama older.”

The fund for online drama currently stands at “around£1.3m” but that figure could change if the BBC diverts funding from, or to, other online initiatives around television dramas.

Tranter said: “We're new at this, it's all a bit stop-start at the moment and we don't really know [how many productions we will commission each year]. At the moment that's quite a small part of what we do, but it will grow as time goes by.”

She added that the BBC wants to cross-reference more of its online content, so that drama sites will link to relevant material from other parts of the BBC.

Tranter has given her commissioning power to new controller of drama commissioning, Ben Stephenson, ahead of her move to the US in January. However, she will remain at the corporation until the end of the year, working on BBC Fiction's strategy.

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