C4 pulls back from connected-TV push
Channel 4 is to step back from exploring interactive connected-TV experiences because of limited uptake from viewers and will instead tighten its focus on more popular areas, including games.
To continue reading this article – simply subscribe below
It takes just 2 minutes and offers full, instant access to the Broadcast website along with a copy of the magazine delivered every week.
If you are a Broadcast subscriber please sign in with your email address and click submit:
Not a Broadcast subscriber?
Sign up today for full, instant access to the Broadcast website and to receive the magazine every week for just £19 per month.