UKTV Play uses viewer data to boost personalisation

Modern Life Is Goodish

UKTV plans to mine audience data in the same way as Channel 4 via its soon-to-launch VoD service, introducing personalisation and, ultimately, using it to help inform commissioning decisions.

UKTV plans to mine audience data in the same way as Channel 4

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now