YouTube reveals 60 channel partners
Mipcom: YouTube has revealed a raft of UK indies which have been selected to produce over 60 channels for the Google-owned site.
As previously revealed by Broadcast, All3Media, BBC Worldwide, Fresh One Productions, Gravity Road, Hat Trick Productions, Liberty Bell, ITN Productions and Zodiak Media’s Bullseye are among the providers selected for up to £500,000 investment from YouTube after a competitive pitch process.
360 Productions and Hat Trick Productions have also picked up channels, along with BBC Worldwide, which has extended its partnership to distribute existing long form programming via the site for the first time. The first ever episodes of Eastenders, a selection from the BBC’s Shakespeare Collection and The Trials of Life will be among the first shows to appear.
Digital production companies Base79, Shine Group’s Channelflip and ITN joint venture Diagonal View have also been selected to create and manage channels, set to launch over the next few months.
The channels cover a variety of categories including food, health/wellness, parenting, sports, music, comedy, animation and news and will join the 100 channels YouTube launched in the US in October 2011. All content is available globally.
YouTube’s global head of content Robert Kyncl said Europe was a vital source for content for the site.
“Some of the most successful formats on TV come from Europe,” he said. “The expansion of original channels in Europe allows more content creators of all stripes, from top producers to talented up-and-comers, to build their audiences all over the world.”
Base79 & Hat Trick Productions
Sketches, animations and celebrity guest-hosted pranks.
The Best Of
Music from the 50s, 60s, 70s, and 80s music curated by iconic music celebrities.
Body Talk Daily
All3Media (Maverick Television)
Health and wellness for body, mind and soul.
Bigballs & Copa90
Interactive football channel, including the world’s top talent sharing their stories.
All3Media (Gleam Digital / Maverick)
Beauty stars offer hair, skin care, makeup and fashion tips.
Fashion content created live from London’s Carnaby Street alongside partner Grazia magazine.
Fast, Funny & Furious
Zodiak Media (Bullseye / Zodiak Active)
Extreme motoring channel
The world’s best Urban Movement Athletes feature in a parkour, free running, and urban sports channel.
Premium football videos inspired by fans.
Guinness World Records: OMG
Base79 & Guinness World Records
YouTube’s stars meet and challenge record-breakers
Cartoons for grown-ups.
The Jamie Oliver Food Channel
Jamie Oliver Ltd & FreshOne
Recipes new culinary talents and food phenomena.
An innovative nature channel from the production team behind BBC Earth.
Scripted, geek-flavoured entertainment.
Diagonal View/Liberty Bell
Experts present royal news and gossip.
Topical Science Channel with James May
BBC Worldwide & 360 Productions
James May and a crack team of scientists respond to hot topics on YouTube.
Citizen journalists’ agenda-setting channel.