Andrew Davis, 29, head of urban marketing

  • Published: 20 August 2008 21:03
  • Last Updated: 21 August 2008 14:40

Davis' main claim to fame is his development of MySpace hub The Hookup - devoted to urban culture and emerging talent.

"The Hook Up is a cornerstone of urban culture and of MySpace and its unquestionable success is down to Andrew," says MySpace UK director of marketing Dom Cook.

"Andrew has created an influential brand which has more than 40,000 friends attached."

Davis has also landed an MTV series after running a presenter search on MySpace.