ITV Global builds brand division

ITV Global Entertainment has hired four senior executives to enhance its brand business both in the UK and internationally.

Commercial brand director, Gustavo Antonioni, has appointed Corine Pouvreau-Miles to work closely with the sponsorship team as director of promotions and new business. Previously at Source Ltd (UK) and then European development director at Omnicom-owned PPI, she has created award-winning campaigns for blue-chip companies such as Kodak and Kellogg's.
 
Joining her will be director of product and brand development Mara Gardner. She will be stepping down from her position at Resonate Media & Entertainment in New York, where she has spent over 20 years dealing with clients such as CBS Television Digital and Warner Brothers.
 
Aysha Kidwai will join as director of merchandising and licensing. She comes to ITV from retail and design consultancy Watermelon, where she successfully established license portfolios for several retail partners including, Marks and Spencer Plc and C&A Europe.
 
New business development will be managed by Marina Lum-Kang. She will be based in Los Angeles and will oversee all merchandise and licensing, digital content, promotional activity and product integration for ITV brands in the US, Canada and Latin America. Lum-Kang has had experience in these fields with Marvel Entertainment Group, Warner Brothers and Sony Pictures.
 
Monica Austin, currently manager of digital media at ITV1 Global Entertainment in Los Angeles, has been promoted to director of brand extensions and integrated marketing.