RDF appoints new kids sales boss

RDF Rights has appointed former Jetix and Hit Entertainment exec Henrietta Hurford-Jones as head of children's TV sales.

RDF Rights has appointed former Jetix and Hit Entertainment exec Henrietta Hurford-Jones as head of children's TV sales.

Hurford-Jones was most recently director of European acquisitions for Jetix. She has also held the position of deputy sales director at Hit Entertainment.

She will report to RDF Rights managing director Matthew Frank and work closely with RDF director of family entertainment Nigel Pickard.

RDF currently has four kids shows in production for the BBC and is also looking to pick up more third-party titles, such as Yo Gabba Gabba!, from US animation studio Wild Brain.