Warner Bros to launch UK channel

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US studio Warner Bros has partnered with Virgin Media and BT Vision to launch a new entertainment channel devoted exclusively to the studio's content.

Warner TV, which will air shows such as The West Wing, The OC and Nip/Tuck, will feature on Virgin Media and BT Vision's on-demand services.

It will be the first channel in the UK devoted to TV series from a single studio.

The channel will be available on a subscription basis for £5 a month but Virgin customers with a top-level XL subscription will be able to access the channel for free.

Jeffrey Schlesinger, president of Warner Bros International Television, said:  "We remain committed to finding new and innovative ways to make our programming accessible to viewers around the globe at their convenience, and we are thrilled to be launching the Warner TV channels in the UK."

Virgin Media's chief executive of content, Malcolm Wall, said:  "Nearly half of our customers are already using our TV on demand service regularly, but we're always looking at new ways to make the on-screen navigation even simpler and more appealing.
 
"The launch of Warner TV within the subscription area is an exciting addition and offers viewers some hugely popular series in one place."

Warner Bros has said there are no immediate plans to make the movie catalogue available on the channel.