ITV must embrace online

ITV.jpg

ITV’s admission that it is underperforming online and its decision to invest £75m over three years in digital is a step in the right direction - but it must be wary of simply throwing good money at a poorly executed strategy, writes Alex Farber.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now