Product placement to be worth £120m by 2018

Cash Machine

The value of product-placement deals in the UK could grow to £120m in the next five years, according to data released by analyst KPMG.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now