RadioCentre plans to boost radio ads

www_broadcastnow_co_

Leaked documents have revealed the RadioCentre's plans to overhaul the Radio Advertising Bureau in a bid to persuade media agencies and advertisers to return to spending on commercial radio.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now