iCarly takes Nickelodeon top spot

The 90-minute special, which saw Miranda Cosgrove’s character Carly Shay visit the Far East, attracted an average audience of 293,000 (4.3%) over 90 minutes. The series follows the life of the main character and her friends when she becomes an overnight sensation presenting her own web TV show.

It has outperformed the channel’s ever-popular cartoon Spongebob Squarepants which is the channel’s second most watched show this year, attracting an audience of 239,000 (4%) on 11 April.

Since the start of the year iCarly has been watched by just over 5m viewers, according to the children’s channel. A total of 1.3m viewers have seen the iCarly Japan special, a figure which includes repeat showings.

iCarly has also gained a strong online audience with the site icarly.co.uk being viewed more than 21 million times. Fans of the show can submit their own videos of themselves making their own programme which can get aired on the site.

Nickelodeon UK’s managing director, Howard Litton, said: “The iCarly effect has been massive. It’s a truly multi-platform content experience, with the website as a living and breathing element of the show; giving kids the opportunity to experience their moment of fame.”

The show is executive produced by Dan Schneider, who is behind such shows as Kenan and Kel and Zoey 101.

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