Dirt muddies strong start for Fiver rebrand
- Published: 30 April 2008 16:29
- Author:Jon Rogers | More by this Author
- Last Updated: 30 April 2008 16:29
Dirt may have been a disappointing opener for the rebranding of Five Life as Fiver, but, overall, its launch day was a 20% improvement on Five Life's average performance so far this year of 0.50%.
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