Viewers go missing from Top Model

BBC3's Britain's Missing Top Model

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The series finale of BBC3's Britain's Missing Top Model failed to attract the viewers last night at 9pm as the show appealed to only 192,000 (0.98%).

The 60-minute show, which marked the end of the six-part run, managed to gain a high of 213,000 (1.08%) in the final quarter of an hour but the programme was down by almost 50% on the channel's slot average for the year so far of 382,000 (1.84%).

The programme, which saw the winner taking part in a professional photoshoot, was no match for the show's opening episode on 1 July when 475,000 tuned in. Overall the series gained an average audience of 365,000 (1.91%).

The BBC3 show was no match for several of its main entertainment rivals and was comfortably outpaced by channels not available on the Freeview platform.

Living was on fine form at 9pm with a new episode of Ghost Whisperer at 9pm on 339,000 (1.72%) with a further 18,000 watching on Living+1. Sky One also had more viewers at the time. It's sci-fi movie Stargate: The Ark of Truth which gained 219,000 (1.14%) over two hours from 8pm.

Dave's reruns of BBC comedy quizzes continued to amuse the viewers. Last night's Have I Got News for You at 9pm gained 318,000 (1.63%) with an additional 24,000 watching on the channel's timeshifted option.

ITV3 claimed a rare ratings victory over BBC3 at the time with Agatha Christie's Poirot at 9pm claiming 373,000 (1.90%) in the same hour-long slot. Just 6,000 watched on ITV3+1. ITV3 also had more viewers than its sibling ITV2. The film The Hand That Rocks the Cradle thrilled 296,000 (1.70%). The film gained 102,000 on ITV2+1.

Stuck on You, Film 4's movie at 9pm, entertained 230,000 (1.32%) with another 35,000 watching on Film 4+1.