100,000 watch Richard and Judy
- Published: 08 October 2008 10:28
- Author: Jon Rogers
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- Last Updated: 08 October 2008 15:24
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Richard and Judy's debut outing for new digital channel Watch launched in peaktime last night with 100,000 viewers (0.53%) at 8pm.
Richard and Judy's New Position, featuring the former Channel 4 husband and wife duo managed a peak audience in the final quarter of an hour of 112,000 (0.57%)
The hour-long programme, which featured interviews with Samuel L Jackson and David Walliams, was a big hit amongst upmarket viewers with a sizeable 72.2% of the audience coming from the ABC1 demographic. Younger viewers weren't too impressed with just 18.4% of the audience aged between 16 and 34.
A further 43,000 watched the show on the channel's timeshifted option Watch+1.
UKTV Gold+1, the channel that previously filled that slot on the EPG, managed to average an audience of 49,000 (0.25%) at that time.
The new series was the star attraction in the new digital channel's line-up but not the channel's most watched show of the day. Hollywood blockbuster Men in Black II at 10pm grabbed 203,000 (1.73%) for nearly two hours. The film, starring Will Smith, peaked at 11pm with 260,000 (2.62%).
Watch was in a much weaker position at 9pm with its showing of the BBC drama Mistresses, which could only seduce 37,000 (0.19%) over an hour.
Over the entire launch day Watch, which is not available on Freeview, managed an all hours share of 0.63% with the timeshifted option adding a 0.14%.
The entertainment channel was on a par with Living. The main channel was on a par with Watch with a share of 0.63% but its timeshifted channel gained a share of 0.33%.
But Watch was no match for the more established entertainment channels, available on Freeview. E4 secured an all hours share of 1.45%. BBC3, which only starts airing at 7pm, grabbed an all hours share of 1.24%. Also making a significant impact was Sky 1 with a share of 1.27%. Top of the pile was ITV2 with a share of 1.69%.
