Pushing Daisies gives ITV a night to remember

American drama series Pushing Daisies made its UK debut on ITV1 on Saturday at 9pm with 5.7 million/25% share, a good audience for a Saturday night. The appeal of this quirky drama for ITV was that it premiered to strong numbers and critical acclaim in the US last October, drawing comparisons with Lost and earning it a prominent place in the ITV1 weekend schedule.



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