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Errr... are Broadcast being fed their lines by ITV? you say 'Howevver, in the period the two talent contests overlapped, between 8pm and 8.20pm, the ITV1 show was comfortably beaten.' and also ' it was the show’s lowest launch audience since 2008, when a crowd of 9.09m (38%) tuned in.' yet run the article as a piece that by its title implies it was a straight knock out contest. They both did well and we should celebrate the fact that traditional entertainment shows are drawing big audiences.