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                <title>Peter Kay has the pop factor</title>
        <description>Channel 4&#8217;s comedy featuring Peter Kay was a monster hit last night at 8pm with 5.5m viewers (20.2%) watching the first part, the channel&#8217;s highest audience so far this year.</description>
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                <author>Jon Rogers</author>
                <pubDate>13 October 2008 10:07</pubDate>
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<item>
                <title>England game gives ITV1 The X Factor</title>
        <description>A combination of The X Factor and live coverage of England&#8217;s World Cup qualifier against Kazahkstan helped ITV1 to one of its best ratings performances this year on Saturday (11 October).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/england_gives_itv1_the_x_factor.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>13 October 2008 12:38</pubDate>
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                        <title>England game gives ITV1 The X Factor</title>
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                <title>ITV1 drops Natural Born Sellers from peak</title>
        <description>ITV1 has pulled its struggling Apprentice-style show Natural Born Sellers from peaktime schedules following a run of disappointing ratings.</description>
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                <author>Jon Rogers</author>
                <pubDate>10 October 2008 16:30</pubDate>
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                        <title>ITV1 drops Natural Born Sellers from peak</title>
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                <title>More woe for Richard and Judy</title>
        <description>Watch&#8217;s star signings Richard and Judy fell deeper into the mire as their new show could only average 45,000 viewers (0.24%).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/more_woe_for_rj.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>10 October 2008 10:53</pubDate>
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                        <title>More woe for Richard and Judy</title>
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                <title>Blackadder is ratings GOLD</title>
        <description>The newly rebranded GOLD scored a hit with its two-hour documentary on Blackadder as The Whole Rotten Saga gained 341,000 (1.98%).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/blackadder_is_ratings_gold.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>10 October 2008 12:46</pubDate>
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                        <title>Blackadder is ratings GOLD</title>
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                <title>Few buy Natural Born Sellers</title>
        <description>ITV1&#8217;s Apprentice-style show Natural Born Sellers continued to struggle last night at 9pm as only 1.6m viewers (7.1%) tuned in.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/few_buy_natural_born_sellers.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>10 October 2008 12:18</pubDate>
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                <title>1.8m join Paul in India</title>
        <description>Five&#8217;s new travelogue series Paul Merton in India got off on the right footing at 9pm last night with a strong 1.8m (8%).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/18m_join_paul_in_india.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>09 October 2008 10:16</pubDate>
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                        <title>1.8m join Paul in India</title>
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                <title>Ratings Focus: Richard and Judy</title>
        <description>Tuesday night&#8217;s (7 October) figures for Richard and Judy&#8217;s new talk show on new digital channel Watch suggested it could take a while to build up its audiences.</description>
                <link>http://www.broadcastnow.co.uk:80/ratings/indepth/2008/10/richard_and_judy_launch_show_draws_only_100000.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>08 October 2008 17:24</pubDate>
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                <title>Reevell&#8217;s Ratings: UK shows cash in globally on domestic success</title>
        <description>Little Britain has outgrown its domestic market and travelled to the US. On Friday, Little Britain USA launched on BBC1 at 9.30pm with 4.7 million/22% share, which is a bit disappointing considering the heights scaled by previous UK series.</description>
                <link>http://www.broadcastnow.co.uk:80/ratings/reevells/2008/10/reevells_ratings_uk_shows_cash_in_globally_on_domestic_success.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Philip Reevell</author>
                <pubDate>08 October 2008 16:54</pubDate>
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                        <title>Reevell&#8217;s Ratings: UK shows cash in globally on domestic success</title>
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<item>
                <title>Digital Focus: BBC4</title>
        <description>Last month I wrote a list of hints and tips for candidates applying to run BBC2.</description>
                <link>http://www.broadcastnow.co.uk:80/ratings/reevells/2008/10/digital_focus_bbc4.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Philip Reevell</author>
                <pubDate>08 October 2008 17:02</pubDate>
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                        <title>Digital Focus: BBC4</title>
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                <title>100,000 watch Richard and Judy</title>
        <description>Richard and Judy&#8217;s debut outing for new digital channel Watch launched in peaktime last night with 100,000 viewers (0.53%) at 8pm.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/100000_watch_richard_and_judy.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>08 October 2008 10:28</pubDate>
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                        <title>100,000 watch Richard and Judy</title>
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                <title>Digital channels battle over younger viewers</title>
        <description>The battle amongst the key digital channels for younger viewers has been hotting up lately with E4 currently proving to be the most popular as 16-34s migrate away from ITV2 and Sky 1.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/digital_channels_battle_over_younger_viewers.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>07 October 2008 18:31</pubDate>
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                        <title>Digital channels battle over younger viewers</title>
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                <title>Little Sunshine for BBC1</title>
        <description>BBC1&#8217;s new drama comedy Sunshine managed to just win the slot at 9pm but could only bring in 3.7m (16.7%).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/little_sunshine_for_bbc1.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>08 October 2008 13:03</pubDate>
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                        <title>Little Sunshine for BBC1</title>
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                <title>Unbreakable snaps on debut</title>
        <description>Five&#8217;s new endurance reality show wasn&#8217;t quite fighting fit at 9pm last night as it debuted with an&#160;average 898,000 viewers (3.9% share).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/unbreakable_snaps_on_debut.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>07 October 2008 10:41</pubDate>
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                        <title>Unbreakable snaps on debut</title>
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                <title>Viewers find Sanctuary on ITV4</title>
        <description>ITV4&#8217;s new sci-fi drama series Sanctuary got off to a flying start last night at 9pm with 505,000 viewers (2.54% share) but was given a run for its money from a surprise hit on BBC4.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/viewers_find_sanctuary_on_itv4.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>07 October 2008 12:35</pubDate>
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                        <title>Viewers find Sanctuary on ITV4</title>
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                <title>Sky 1 rejuvenates in autumn</title>
        <description>Sky 1 controller Richard Woolfe&#8217;s plan of reversing the fortunes of the channel looks to be showing tentative signs of life with its all hours share rising by 4.5%.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/sky_1_rejuvenates_in_autumn.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>06 October 2008 15:21</pubDate>
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                        <title>Sky 1 rejuvenates in autumn</title>
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                <title>Ratings body calls for clarity in the digital age</title>
        <description>Barb has called for the commercial broadcasters to let it know exactly what and how it collates the audience ratings figures as people move away from traditional ways of TV viewing.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/barb_calls_for_measurement_clarity.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>07 October 2008 11:28</pubDate>
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                        <title>Ratings body calls for clarity in the digital age</title>
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                <title>The X Factor back on form</title>
        <description>ITV1&#8217;s ratings smash The X Factor was back on form on Saturday with a huge average audience of 9.8m (40.5%), 600,000 more than BBC1&#8217;s Strictly Come Dancing.
</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/the_x_factor_back_on_form.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>06 October 2008 09:52</pubDate>
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                        <title>The X Factor back on form</title>
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                <title>Fringe benefits Sky 1</title>
        <description>Sky 1&#8217;s lastest US drama acquisition Fringe - the new supernatural offering from Lost creator JJ Abrams - got off to a solid start at 9pm last night with 292,000 (1.49%).</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/fringe_benefits.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>06 October 2008 11:54</pubDate>
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                        <title>Fringe benefits Sky 1</title>
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                <title>Friday ratings: Little Britain USA</title>
        <description>The US version of the hit sketch show Little Britain entertained the viewers on Friday night with a strong 4.7m (21.6%) at 9.30pm.</description>
                <link>http://www.broadcastnow.co.uk:80/news/2008/10/big_audience_for_little_britain_usa.html;jsessionid=4B7F315768107F018028D3A39967E1B5</link>
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                <author>Jon Rogers</author>
                <pubDate>06 October 2008 12:37</pubDate>
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