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White+Paper

TV Transformation

This white paper discusses the implications of the transformation of TV for media companies and how they can implement a complete multi-platform strategy for the new world of TV.

  • The proliferation of devices and destinations and how to extend your reach into social media, app stores, and other modes of discovery and access
  • New monetization models including advertising, pay-per-view, download-to-own, subscription, rental, and TV Everywhere (TVE), and the tools and technologies required to make them work
  • Content protection, from basic digital rights management (DRM) to more sophisticated technologies to support complex policies around payment terms and playback privileges
  • Measurement and insight across multiple dimensions, including viewer trends, engagement, syndication, search, geography, and quality of service, to optimize performance
  • Scale as a critical factor in the ability to provide a high-quality experience even during rapid audience growth or sudden spikes in traffic
  • Library management, including the use of third-party content to quickly expand the offerings you make available