NAB 2012: Avid has cut the cost of its Symphony 6 editing and finishing software by 80%.

Symphony 6 offers an open 64-bit architecture, new user interface, support for third-party hardware through Avid Open I/O, native AMA (Avid Media Access) support for AVCHD, Arri Alexa, and Red, as well as the ability to encode Apple ProRes.

Avid said that the price reduction was “designed to provide a way for Final Cut Pro, Avid Media Composer, Avid Xpress Pro, and Avid Xpress DV users to crossgrade or upgrade to Avid’s industry-leading professional editing, colour correction and mastering solution at a significantly reduced cost”.

Final Cut Pro (excluding Final Cut Pro X), Media Composer (any version), Xpress Pro, and Xpress DV owners can purchase Symphony for £862.80 until 15 June .

“Our current and new customers can now take advantage of the same industry-leading editing tools found in Media Composer to advance their storytelling, plus benefit from finishing and colour correction capabilities in the same suite, eliminating their time spent on conform or media transfer,” said Avid senior director of post and professional segment marketing Adam Green.

Stand: SU902

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